Mobirise Website Builder

Hi, I'm Cristi

A designer focusing on product design, UX and product ownership.

'20 -

ToolSense

Visit toolsense.io

About the platform

ToolSense is an innovative company that combines software and IoT to improve machine and service management. I collaborated closely with the Front-End and CSM teams to develop the software and enhance customer experience.

Highlights

Product design, Figma design system, product analytics (Heap, Hotjar, GA), UI, hi-fidelity prototyping and testing, GitHub, reporting automation for CSM & Support.

Mobirise

I consider the 117% increase in monthly MRR in 2021, the closing of Series A funding in 2022, and the positive customer feedback a solid validation of our latest work on product development.

End-to-end contribution 

Designing Figma mockups, prototyping and testing, as well as translating initiatives into Github iteration kept me involved in all development stages.

Promoting Heap product analytics

Through UX research initiatives, I combined customer feedback with observations based on analytics to identify usage pain points and pull insights for informed decision-making.

Working closely with the CSM & Support

I've been working closely alongside the Front-End (Web and Mobile) and the CSM teams to drive our software development.

Working closely with the Front-End & QA

As a product owner, I'm closely involved in defining, refining and planing development initiatives. 
I also covered the role of a scrum master for our initial squad based structure.
'19

Glofox

Visit glofox.com

About the platform

Glofox.com is an innovative start-up that offers management software solutions for gyms and yoga studios. As part of the product team, I led the effort to build a basic design system, resulting in increased efficiency and UI consistency. 

Highlights

Design system, Sketch, Abstract, design marketing website, Lucky Orange analytics, multi-disciplinary squad structure, Lean UX methodologies.

Mobirise

Led the making of a basic design system 

I played a significant role in designing key features that aimed to meet the needs of users and gym members, while also supporting the company's growth strategy.

Designed a intuitive solutions

for a strategic franchisor migration tool on the member app and the web integration platform. 

Designed complex features such as sales tax or price display

for all the platforms: dashboard (desktop), Glofox Pro iOS/Android, kiosk and web integration.

Worked effectively with cross-functional teams,

 collaborating closely with product owners, directors, and engineers to define MVP and implementation stages using a "service design" approach.

At Glofox.com, I led the creation of a basic design system which resulted in increased efficiency and UI consistency. During this time, I gained exposure to lean UX methodologies and worked as part of a multi-disciplinary team.

'18

Cartrawler

Visit cartrawler.com

About the platform

At Cartrawler, I contributed to improving car rental and transfer services, especially for Ryanair and Laudamotion, via A/B Testing initiatives and CRM campaigns.

Highlights

A/B Testing, CRM campaigns, Github libraries, Abstract, JSON styling, Prototypes, modular design.

Desktop integration into Wizz Air booking flow.

Integration prototype of car rental engine into Uber's app.

I designed an intuitive CRM architecture

for a comprehensive revision of design assets according to a new Ryanair CRM strategy.

I created key sketch libraries

to speed up workflow and enhance consistency.
Created a three-level sketch files architecture for smarter output.

I experimented with using JSON files

to enable complex style overrides in sketch. These reduced the working time from days to hours in creating branded interfaces for business proposals.

I worked closely with lead engineers

tog build master repositories for product design and engineering teams to deliver better and faster, reduce fragmentation and increase teams input into the customer experience.

Before transitioning to product design, I worked with digital agencies for 8 years. This experience proved invaluable in preparing me for the B2B environment and key for understanding the digital landscape in the SAAS industry.

'16

Kooba.ie

At kooba.ie I managed projects from concept to delivery, created sitemaps, wireframes, and UI designs, while also conducting user testing and optimize UX. Introducing Hotjar was a key factor in winning and retaining clients.

'13

Brandx.ie

My design work covered a range of techniques, including responsive interfaces, interactive prototypes, heatmaps, heuristic analysis, quick testing, and even a browser-first approach for web campaigns.

'10

Netrom & Romnet

In 2010, I started designing websites, logos, banners, and printed materials and getting familiar with HTML/CSS. I've also facilitated meetings with clients to present our design ideas and get their input.

Take a glimpse at my digital agencies work

Mobirise Website Builder
A&L Goodbody
algoodbody.com

A redesign one of Ireland's leading law firm online communication. The redesign was a big part of the A&LG rebranding and the systematic approach to the CMS streamlined the firm's online communication.

Mobirise Website Builder
Nathan Trust
nathantrust.com

The UI design for an Irish accounting company, including a brand refresh. One thing was clear from the beginning: we were not at risk of receiving a request to "make the logo bigger" for this project. ;)

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IAC Berlin
iac-berlin.org

A German projects for the Bosh International Alumni platform. My work covered the project ent-to-end from concept explorations, responsive design and CMS strategy.

Mobirise Website Builder
Ergo Group
ergogroup.ie

An overhaul of the Ergo's website, the largest privately-owned IT services company in Ireland, headquartered in Dublin. My work meant translating the agreed concept design to the entire platform.

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Surf Accounts
surfaccounts.com

A radical rebrand and front-end website redesign. From reports to wireframes, prototypes, and multiple iterations, I was involved in a full analysis-to-delivery process.

Mobirise Website Builder
Swrve
swrve.com

An ongoing project to design an enterprise-level, multichannel, marketing platform. A design based on modularity and pattern libraries both in design and code was at the core of my work with the Swrve team.

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