STORY MAPPING AND CUSTOMER JURNEY
I used this essential technique to visualise stories about developed software solutions and its users. The mapping helped me improve my understanding of particular solutions, identify gaps, and define implementation slices.
PROTOTYPING AND RAPID TESTING
To verify assumptions, find blind spots and quickly validate solutions, I used various testing environments such as Invision, Hotjar, usabilityhub.com and direct user behaviour observation.
DESIGNS PAIRED WITH BUSINESS RULES
Working closely with the project owners, I paired the designed assets with the business rules by using the same naming convention (e.g ID-1). This has created an enhanced clarity, streamlined production by reducing back-and-forward discussion.
I gave my significant value to key features aiming to meet user and gym member needs and hit the company’s growth strategy.
for a strategic franchisor migration via the member app and web integration platform.
on all the software solutions: dashboard (desktop), Glofox Pro iOS/Android, kiosk, web integration.
and closely collaborated with PO, product director & engineers to define MVP and implementation stages, following a "service design" approach.
Over the last couple of months, I gradually contributed to a rewarding experience of ownership and proportionate decision making.
It was important to focus on lean UX methodologies such as research and rapid validation within a multi-disciplinary squad dynamic.
Comfortable mentoring a junior designer on good design practices and smart use of sketch modular functionalities.
Able to work fully remote and to enjoy it.
Desktop integration into Wizz Air booking flow.
Integration prototype of car rental engine into Uber's app.
A UI design for an Irish accounting company, with a brand refresh. One thing was clear from the beginning, we were not at risk of getting a "get my logo bigger" with this one.
Cristi Farcas: sitemap, wireframes, concept design, UI, research and analytics, responsive, branding.
Visit nathantrust.com
A Bosh Organisation
This is just a teaser on a project we've been working on at kooba.ie for an international alumni network platform. Hopefully will be able to get back sharing a full design concept soon.
Sitemap, wireframes, concept design, UI, responsive.
Visit iac-berlin.org
An important project to design one of Ireland's leading law firm online communication. While the new UI plays a big part in the recent A&LG rebranding, the systematic approach of the designed is meant to streamline the firm's online communication.
Cristi Farcas: concept design, sitemap, wireframes, UI, system design, research and analytics, user testing.
Igor Kochajkiewicz: concept design; UI design, user testing.
Visit algoodbody.com
An ongoing project to design an enterprise-level, multichannel, marketing platform. A system design based on modularity and pattern libraries both in design and code is at the core of our work with the Swrve team.
Cristi Farcas: heuristic Evaluation and user research, UI, system design.
Igor Kochajkiewicz: concept design; UI design, art direction
A Kooba.ie project
A radical rebrand and front-end website redesign. From thoughtful reports to wireframes, prototypes, and multiple iterations, at BrandX, we have dedicated ourselves to a complete analysis-to-delivery process.
Go to surfaccounts.com
Mark Griffin, Creative Direction
Cristi Farcas, Prototyping and UI Design
Elizabeth Burgess, Illustration
Barry Walsh, Development
Please find my latest resume in a
pdf format.
Right here
A few more work examples in a simple gallery.
More here
There are levels of details that will fit better into a conversation
(around a coffee)
..
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